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Free Jewelry Inspection & Cleaning
(248) 220-1105

About Us

Alan Soifer

As a young child collecting rocks and minerals, Alan Soifer's gemstone and jewelry journey began. Somehow he knew each gemstone possessed unique and mystical properties waiting to be discovered. After obtaining a degree in the biological sciences, Alan realized that he was destined to enter the gemological and jewelry industry. Having worked in all aspects of the industry as appraiser, gemologist, buyer, manager, jeweler, and salesman since 1977, he learned that a full commitment to sincerity, honesty, professionalism, and listening carefully to the customer were extremely important in establishing a personal caring relationship. Alan's gemological education includes: Graduate Gemologist in residence (Gemological Institute of America), and Certified Gemologist Appraiser (American Gem Society). His more notable work experiences include: Participated in  evaluating  The American Gem Society Gem Collection which was donated to the Smithsonian Institute in Washington DC, participated in evaluating gems and jewelry at Tiffany & Company in New York City, and participated in  an internal audit at Borsheim's, the world's largest jewelry store, in Omaha, Nebraska. Alan is an avid table tennis player.  To contact Alan Soifer

Jim Trandell

Jim Trandell began his jewelry career in 1969 while earning his engineering degree from Lawrence Tech. Being involved in an analytical field such as engineering set up his passion for metal processing and fine gemstones. Attention to detail in jewelry manufacturing is his forte. Come visit our store and let Jim assist you in selecting a quality piece of jewelry and have him demonstrate the differences in construction. That personal attention, making sure that you know what you are purchasing and our commitment to customer service is what Alan James is really about. To contact Jim Trandell